hiogi blog

We got several inbound questions of worried hiogis… Thank god, it went by and we only had thunder and a lot of rain…

RTL television covered it:

hiogi and a leading German supermarket chain KAISER’S are running a joined billboard campaign in Berlin promoting nutritional and health information via SMS question to the 44044. Supermarket customers can ask anything while they shop: cooking tips, recipes, vitamin infos, diet advice, background information… You can also try it and text any question from anywhere anytime to +4917688866000. It works around the world with any sim card and any contract. AND IT IS FREE. Or use our mobile portal http://m.hiogi.com or the iphone app: http://iphone.hiogi.com

More her: www.44044.com/kaisers

We launched a new coop with the major Berlin based Taxi company. 4000 caps now distribute co-branded business cards showing the 44044 as a source for quick SMS insider tips.

Click on the button to listen to the German radio coverage:

[audio:http://blog.hiogi.de/wp-content/uploads/2009/05/MotorFM-Heimatzone_vom_22-Mai-2009.mp3]

Flyer:

hiogi launched a new premium answer service for media cooperations paying a significant rev share to the media companies. End customers pay up to 1.99 EUR for the premium answers, which are especially fast and good. Only the top hiogis can participate in this premium area and they also receive a financial cash back for their answers. If you have a German sim card you can try it by sending F1 to 44044.

TV spot presented by Jamba

The knowledge community hiogi, that is an expert in day-to-day mobile entertainment questions e.g. reached the top 5 of the most promising start-ups besides Plista, Barcoo, Yoose and Twidox in this new Tiburon-TV-series. Cool stuff.

hiogi closed the third financing round with its three investors HP Ventures, Media Ventures and A-Z Beteiligungen in order to invest further in sales and development of the following newly launched B2B products:

A) Customer Involvement Platform
hiogi offers an innovative crowd-sourcing solution with mobile questioning channels that work as a valuable add-on for FAQ areas or existing CRM solutions. Customer Involvement Platforms are often realized with a common forum solution. However companies like telcos, OEMs or the travel industry e.g. need a Q&A solution that also supports mobile formats and devices plus a quality assurance of the content. The hiogi whitelabel solution has the following benefits:

• Mobile ask-a-question modules: text message, mobile web, Skype, Twitter, Email, voice to text, iPhone, MMS, Widgets…
• Strict quality assurance through filters, four-eye-principal, admin frontend and escalation mechanisms.
• Content aggregation and presentation are optimized for search engines.
• High stickyness for clients, because of the exciting answer battle solution.
• Answer solution optimized for text messages and mobile internet (140 digits and xhtml-Links).
• Community features around adhoc knowledge.
• Easy navigation based on semantic relations and relevance (tag clouds).
• Detailed reporting of FAQs, hot topics, customer insights and statistics.
• Optional interfaces to call-centres, third levels or existing CRM solutions.

B) Premium answer solution for media partnerships

hiogi launched a premium answer service, based upon the top answerers (hiogis) that showed extraordinary performance in the free community. Premium answers are priced with 1.99 EUR and give media partners and the answerers a relevant revenue share for each premium answer that goes out following a certain advertisement, e.g. hiogi just launched a joined TV campaign with a media partner. Media companies get a real-time online reporting and different keywords for different campaigns in order to measure and optimized the ad performance.

For contact details please visit: http://www.hiogi.com/b2b or write us an email to info@hiogi.com

Bjoern pitching in Paris.

Our mobile portals show a steep increase in traffic over the last weeks, not only due to the very active hiogi users, but also, because we now have over 50.000 mobile pages indexed at google. Therefore we now started a first trial to market our inventory using Admob text ads. However we are looking for a professional agency to market our mobile content with close to 1 Mio PIs per month. google became a very important traffic source and we are happy that more and more people find hiogi answers while searching with google. We also increased our adsense on the web and are excited about every click that generates some revenue.

Also we are always very thankful about feedback concerning our mobile portals and solutions:

• http://m.hiogi.com
• http://iphone.hiogi.com via apple.com

We were live on Techcrunch!

Full coverage of the live stream here on Techcrunch:
Live From Barcelona: TechCrunchTalk - Mobile 2.0

Alternative coverage:

Elevator Pitch on Youtube posted by Heike from mobile-zeitgeist

best regards

Chris

Yeehaaah. We got selected to present at “The Mobile 2.0″ mid march in Paris. Only 28 start-ups got selected and more than 100 applied. It looks like a cool event and maybe we find someone to help us run and promote our French and English sites. Stay tuned…

Twitter-Updates here and pictures here …